Episode 025
Lauren Francis
Can you build a million-dollar company starting with only $800? In this episode of Women’s Million Dollar Conversations, Alice Tang sits down with Lauren Francis, CEO and Founder of Mulberry Talent Partners. Lauren shares her remarkable journey from founding “Maid in America” with a vacuum cleaner to scaling her current recruiting firm past the million-dollar mark in just its second year.
Lauren discusses how she overcame the “self-inflicted bias” of not having a college degree and why she believes money is ultimately about buying the freedom to focus on relationships. Whether you are a business owner or an employee, Lauren’s advice on “betting on yourself” is a masterclass in resilience and preparation.
In this episode, you’ll learn:
Why you don’t need massive capital to start a successful business.
How to shift from financial insecurity to a mindset of abundance and control.
Lauren’s process for making high-stakes decisions by leveraging a trusted network.
The “Winnie the Pooh” philosophy for starting every day with a fresh perspective.
"I firmly believe that when you do great work and care for your employees and clients through a heart of servuce, the money will flow."
Lauren Francis, Founder and CEO, Mulberry Talent Partners
[00:00:20] Alice Tang: Hello, Lauren Francis. Good morning. How are you?
[00:00:24] Lauren Francis: Good. Good to see you, Alice. Thanks for having me on. It’s great to be here.
[00:00:27] Alice Tang: I am so grateful for you today. So here we are. We have my wonderful friend that I adore, Lauren Francis, owner and CEO and founder of Mulberry Talent, who is with us today. So Lauren, would you tell us a little bit about your who you are, what you do, and how long you have run your business.
[00:00:49] Lauren Francis: My name is Lauren Francis. As we know, as we mentioned. I have a company Mulberry Talent Partners, and it is a recruiting firm. We partner with organizations of all [00:01:00] sizes, all industries, and to assist the leaders and the hiring managers to fill their open positions. And we have an office in the San Francisco Bay area where I’m from.
But the headquarters is here in Portland, Oregon. We’ve lived in Portland since 2008 and we are a small but mighty team of six. So that’s a little bit. Oh, and also the specialty areas that we serve are human resources, administrative office, administration in general finance, accounting. And last year we started project management to fill project management positions and operations. So we’re expanding our service offerings.
[00:01:38] Alice Tang: That’s beautiful. Portland and everywhere needs you. I know you’re not limited to recruit for employers here, so awesome. Two offices. How many years has Mulberry been in the business since you founded it?
[00:01:52] Lauren Francis: We just celebrated our sixth anniversary this month. And it’s interesting because Mulberry’s not my first [00:02:00] business. I had to I had founded two other companies prior to forming Mulberry. So it’s been a long and interesting journey and we can talk about that during our conversation. So if it’s six years feels yeah, it’s just another day, day in the life kind of thing.
[00:02:17] Alice Tang: When you look back, times fly so fast. But when you’re in the moment sometimes, especially when we’re dealing with the daily challenges, you and I deal with them all the time with them. That minute is really long. Anyway, congratulations. After six years anniversary.
Since this is a woman million dollar conversation, our guest that we invite Lauren today, has either Saved a million, made a million in the business or earned a million. So let’s talk a little bit, without going into too much details about that million in what year of the last six year that you crossed a million dollar mark?
[00:02:53] Lauren Francis: I believe it was in our second year of business.
[00:02:59] Alice Tang: [00:03:00] Congratulations. Oh my goodness. Oh my goodness. Many entrepreneur were trying to stay break even hoping to pay themselves a salary. After you pay everybody and all the expenses, but you are awesome, Lauren.
[00:03:15] Lauren Francis: Thank you so much. Yeah, I, I don’t actually pay much attention to the number. I tend to focus mostly on the work, and I’ve always been an advocate of, or a believer that we do great work, we create a great service. We take care of our employees. We take care of our community partners, take care of our network and our candidate and client partners as well. And through that heart of service comes. The money that we’re talking about.
[00:03:50] Alice Tang: That’s beautiful. Beautifully said. So what Lauren has just told us is, do what you like to do. Be very committed to give the best [00:04:00] she and her company can to the people who’s using her service. Pay it forward, she implied.
And the money would come. That’s so true for a very successful business owner like Lauren.
Great.
As you’re building your business to that million, I asked you to fresh back a little bit. I’m sure there is a lot of hurdles and you have to jump through and one of the hurdles is the bias. So what is the biggest bias you have experienced?
[00:04:29] Lauren Francis: The biggest bias was actually self-inflicted. I did not attend or graduate from college, and so I was always had some shame around that. And in conversations with people, I would always, steer the conversation away from where did you go to college?
And but, I no longer feel that way. And I think through, working and a lot of personal growth and all of the things that we do every day to be the best person that we can be I no longer find [00:05:00] that to be a, a burden. And what’s interesting now is that actually not going to college is in vogue. So,
[00:05:07] Alice Tang: So you’re so in right now.
Very good. Overcoming the psychological hurdle, what people expect of you. I think it also come with, life experience too, cuz there are times when I know when I was younger, in my twenties and thirties especially, I feel like I wanted to look good. In all facet, I want to be perfect. Sure. So if there is something wrong, I try to like you said, deal with the conversation not to go there.
This is a woman million dollar conversation and the audience are looking to Lauren and said, if there is one thing you can give me, what would that be? They want to be a Lauren?
[00:05:49] Lauren Francis: Honestly, it’s betting on yourself and preparation for sure.
When I started my first business, which is a housekeeping business and I named it, Maid in America.[00:06:00] I had $800 in the bank. I was 28 years old I could pay my rent. I could buy food and put gas in the car. And I ended up, purchasing a vacuum cleaner and cleaning supplies. And I was in business. And so one of the key ingredients to that was that I wanted to create a business where I did not need capital in order to start a business.
So it was very simple. It was just me and my cleaning supplies really. And then that grew to hiring more people and then the creation of my second business. And that evolved again and ran that company for 18 years, Town and Country Resources in the San Francisco Bay area. And again, it started with $800 and a vacuum cleaner.
So I, I think that’s a really important point because what I did not wanna have is the pressure of a financial burden in order to start the business.
[00:06:53] Alice Tang: And In other words, putting a hundred thousand dollars into buying something, When you do not know where a business is going. [00:07:00]
[00:07:00] Lauren Francis: Oh, indeed. Yeah. And there’s a lot of learnings that come from all of that, but I think that it, the, it’s really truly a bet on yourself situation.
And what’s interesting is I had a lot of financial insecurity growing up. My father started business when we were very young. My mother at the time was a homemaker, and I carried the stress of that decision. For a long time because their stress. I absorbed. And so there was a lot of financial insecurity with that decision.
And what’s interesting about my story is that people with financial insecurity typically don’t take risks, right? A risk would be to leave your job and to go do something on your own. And I did just that, which I don’t think I was really thinking about it, I think I just just, made it happen.
Who knows?
[00:07:51] Alice Tang: There must be something in you at the time that is bigger than the insecurity.
[00:07:56] Lauren Francis: Right? I, I’m trying to think back to that time and what was driving me [00:08:00] towards that decision. I think I just wanted to be in, in control. And I think at a young age with my father going into business and all the churn and turmoil that, that caused, he was end up ultimately being very successful, but I think it took a toll on the family.
Yes.
But at the end of the day, I think I wanted, I didn’t wanna be in chaos. I wanted control. And so having control, I was able to control it through having my own company and creating my own company. So it’s so interesting how all this works out.
[00:08:29] Alice Tang: You know what you just answered a question ahead of the game. Thank you. So we we are going to ask you what’s your value of money, because this is a money conversation with women. So independence is one of them. I know there’s quite a few values that you see money can do for you. So why don’t we go there?
[00:08:47] Lauren Francis: Yeah security, peace of mind confidence, freedom, and, the feeling of abundance. It just, That is just a good and happy feeling. It’s a great space to live and what it does is with that [00:09:00] piece, you’re able to focus on your relationships, your family, your friendships, your community partners, all of the individuals that support you in your lives.
And so that has been very important to me. And also creating a legacy. For my family, which was, something that I think is lost sometimes. So that, that’s important to both my husband and I to create that legacy for our girls. I also want to give back. I want to inspire others to have that confidence to not take that risk so much, but to move into that space.
And the other thing too is that you don’t really have to start a business to bet on yourself. You can bet on yourself within an organization and, working for others. And so I firmly believe that it doesn’t necessarily mean you need to be an entrepreneur, cuz not everybody wants to be, or wants to do that or to, work in that way.
[00:09:59] Alice Tang: [00:10:00] Beautiful, beautiful. You can bet on yourself. You don’t need to be a business owner. An entrepreneur.
I wholeheartedly believe in that betting on myself, might mean, different things to different people. But one of the things I think you interview enough candidates and place enough candidates sometimes we tend to underestimate our power.
And the book, The Gift of Asking, is sharing about the power of that ask. Asking myself, what’s my next level? Asking my senior person to say, I really worth 20% more. And I’m sure you coach people to do that all the time. All the time.
[00:10:42] Lauren Francis: Oh, we must because I can hear the insecurities in their responses and I coach people to help them rethink. And it’s a mindset shift and it does take work, but it, there’s the awareness is the first step. And so my goal always when I connect with [00:11:00] a candidate is to help them along their journey and any sort of advice and assistance that I can provide in that way that is so important to me and to the people that work within our company.
[00:11:14] Alice Tang: They’re grateful to have you, Lauren. Next question when you’re making a big decision, when the stakes are really high, what’s your process?
[00:11:22] Lauren Francis: My network. Absolutely. You know what, if I do not reach out to others and connect and inquire and ask questions and look for the feedback, I generally stumble. Because I’ve always said it’s, you don’t want to make decisions in a silo and by yourself. And so I reach out to my network and I look for advice from the people that I trust and the people that I take care of, and they take care of me, and it’s
[00:11:54] Alice Tang: Very well, yeah, very well.
Now. In the last six years, of course there are moments that you’re [00:12:00] challenged and sometimes the the time of challenge is on us that we say, oh, I’m hanging on with my pinky finger. And perhaps the thought of quitting. And why doing this, but what kept you going?
[00:12:15] Lauren Francis: The love for the work that we do, the passion for people. And no, seriously, it sounds so, might sound like I’m, I don’t know rose colored glasses. But I really do love supporting people and I’m very curious about people. I’m just curious about their stories and how to, and to help people improve their lives in any way that we can. And I think that is an important piece.
[00:12:40] Alice Tang: Love for people who love to improve their lives. Beautifully said.
[00:12:44] Lauren Francis: Yeah, I know. I know too. That, one of the most important things that I do and I believe in is that you never ever want to miss an opportunity to help people feel good about themselves.
[00:12:57] Alice Tang: Aw
[00:12:58] Lauren Francis: It’s important
[00:12:59] Alice Tang: You’re [00:13:00] saying phrases to the thing that I believe,
[00:13:03] Lauren Francis: Yeah.
[00:13:03] Alice Tang: That person need to be the most important person in the room. Make them feel good.
[00:13:08] Lauren Francis: Yes. People that you don’t know. People that you do know.
[00:13:11] Alice Tang: Yes. We’re now down to the last couple questions. What is a piece of very good advice? Or a piece of very bad advice that has made the biggest impact in your life?
[00:13:24] Lauren Francis: Well, I guess, you know, I don’t know. Selling town and country was probably maybe it wasn’t advice. I sought it out, but looking back probably not my best move. But at the end of the day, it it helped me to where I am today. So I do believe that we all have a path and a journey and here we are.
[00:13:46] Alice Tang: And is already mapped. Just walk.
[00:13:49] Lauren Francis: It’s, yeah, just walk. Agree. Yeah, absolutely.
[00:13:51] Alice Tang: Just walk in unknown Kip walking, right?
[00:13:54] Lauren Francis: Yeah, for sure.
[00:13:56] Alice Tang: What are you grateful for today? Of course, we are very grateful for you [00:14:00] being a guest with us.
[00:14:02] Lauren Francis: I’m grateful for you, Alice. You’ve been a wonderful friend. And wonderful gift in my life. So thank you for this friendship and I’m grateful for my family, of course. I’m grateful for this wonderful country we live in. I’m grateful for the opportunities that we have, and I’m grateful for my incredible team. We have really just hired some wonderful people and I have a wonderful director of operations that has just been a great gift. And our girls are doing so well in their lives. And then our community partners we’ve really made lots of connections and it’s been really a gift.
So yes, and I’m also grateful for my faith. That was one thing that I found in the last many years is really finding my faith and it’s been a very important part of this journey.
[00:14:55] Alice Tang: Oh, thank you for the last comment. Very grateful for the faith. Me [00:15:00] too. This wrap up our interview with wonderful Lauren Francis. If people want to find you, Lauren how can they find you?
[00:15:08] Lauren Francis: They can find me at mulberrytalent.com.
But before we go, I wanted to share some of my favorite quotes, and one of them is from you, Alice. So yes and no are both great answers. We use that all the time in our business. Because,
[00:15:25] Alice Tang: oh my goodness,
[00:15:25] Lauren Francis: when you reach out to people, you want to let them know that no is okay. It’s okay to say no, I can’t, or I won’t. And I do keep quotes in my phone because when I hear them, I’m so inspired by them. So a couple of them are, take advantage of your advantages. Success is when and you many people have heard this a lot, but success is when opportunity and preparation intersect. There are no road, there are more roads than roadblocks. We can find a million reasons to say no, the [00:16:00] possibilities and yes, will surprise you. And of course I did say never ever miss an opportunity to make someone feel good about themselves. And one of them I just recently heard was today is my new favorite day. And do you know who said that? Winnie the Poo.
And I love that because, today is my new favorite day. What a great way to feel blessed every single day.
[00:16:27] Alice Tang: So, because you talk about Winnie the Poo. I have to add this, I think Charlie Brown said this. Oh, nobody’s perfect. Unless you are nobody. So don’t strike for perfect. Strike for excellence.
[00:16:42] Lauren Francis: Ah, I love that. Thank you so much for that. That’s great.
[00:16:46] Alice Tang: Awesome. Wonderful. Lauren, we grateful for you one more time. We love all the quotes. Thank you for the time today.
[00:16:53] Lauren Francis: Great. Thank you Alice.
[00:16:55] Alice Tang: Thank you.
Mulberry Talent Partners was established in 2017 by Lauren Francis. Lauren possesses over 25 years of experience in the placement and recruitment industry. She is the founder/Former CEO of Town & Country Resources, which she grew into the most successful domestic staffing firm in the country prior to selling the company in 2004. Over the past 10 years, Lauren focused on corporate placements as she led the Recruiting Division of a consulting firm in Portland. Lauren has an extensive and well-established network that provides Mulberry’s clients with unparalleled access to top-tier candidates.